Being an artist can be difficult if you don’t know how to attract the right type of buyer. Every type of buyer has different tastes and budget, which makes finding the ideal buyer challenging. However, by understanding the different types of buyers and their motivations, you will be able to successfully appeal to your ideal art buyer/investor.
Different Types of Art Buyers Attract Different Types of Art
1. Home Collectors – these consumers buy art consistently and have a passion for art. Home collectors have a specific taste and most likely will only buy from a few artists. Find home collectors who would love your type of art because they will likely turn into repeat buyers.
2. Investor Buyers – this type of buyer loves taking a risk and will purchase artwork that is quirky, new, unique, or experimental because they think the value will increase.
3. Trophy Hunters – they are more interested in the thrill of the chase and the pursuit of purchasing the artwork. They are usually at auctions and are more fascinated by cost than the art.
4. People with an Immediate Need for Art – they are time-sensitive and need artwork as a gift, new home décor, etc. Artists need to make the sales process as smooth and stress-free as possible for these customers.
5. Interior Designers – they are hired by businesses and homeowners to decorate their homes, offices, etc. They typically have a specific color scheme and theme in mind before purchase.
Core buying motivations – What Artists Should Know
People have never been more engaged with art than now. However, finding the ideal art buyer for your artwork can be extremely challenging. By understanding different buying motivations, you will come across the perfect buyer/investor. Here is a list of main factors that art buyers take into consideration:
· Aesthetics & Desire for Art
· Power of a Story (Tell the “Why”)
· Affordability
· Trends in the Art World
· Buying Art as an Investment
What to be aware of when attracting buyers/art investors
To attract the right customer, you need to add value to your artwork. By adding value, many investors and art buyers’ doors that were closed before will open. One of the easiest ways to continue making sales and selling your artwork is by building long-lasting relationships with existing collectors. These collectors already love the work you create and appreciate the value of your art and most importantly, will share with friends and family. Stay in touch with your customers and keep them updated on new work, events, etc.
Are you an art buyer/investor or are interested in becoming one? Check out our artists at AMFAB and connect with them on Facebook or Instagram to view and discuss their outstanding artwork! For more information, you can reach and contact our artists here!