As an artist, promoting your work on social media is key to growing your audience and making sales. That said, we can’t ALL be professionals on how to use social media. Without a background in social media marketing, SEO, and consumer science, you might be wondering how you can get your social media to work for you. Luckily, as new platforms join the social scene, the ways in which you can market yourself to your audience is ever-growing. You don’t need to be an expert in social media to reach more people. Here are some easy ways to use the most popular social platforms to your advantage.
The Social Cues
Facebook: As the oldest platform that we’ll be discussing today, Facebook has the largest number of users spanning multiple demographics. While it’s less common to find a member of Gen Z or Gen Alpha on Facebook, you can still find members of the younger crowd – and certainly their parents and grandparents – to promote yourself to. The key to Facebook, like many other platforms, is to post consistently. The internet favors promoting creators the post consistently. If you have a lot of content to post, consider spreading it out over the course of weeks or months rather than all at once. Share photos with brief descriptions, share your upcoming shows, and share photos of your creative process. It’s okay to post longer descriptions on Facebook but take care to include any key information relatively early in the copy as not all of your audience will read to the bottom.
📷credit: Kelli Rossetti
Instagram: Everyone’s favorite photo sharing app is another great space to share your creative process. One great way to use Instagram to its full marketing potential is to utilize the ‘story’ function. Sharing more intimate, less formal shots on your Instagram story is a great way to interact with your audience more regularly without having to make a formal post. Hashtags are another way to get your work seen on Instagram. Attaching 3-5 hashtags that relate to the manner of your work, your name, and your location help the algorithm to know the kind of content that you post and where to promote your content. Instagram Reels are also taking the social world by storm after the release of the popular short-form video app, TikTok. It’s not necessary to create separate content for Instagram Reels if you already use TikTok. Many creators use the same content for both, but if you’re not ready to fully dive into the world of short form video & TikTok, it’s fine to stick with Instagram Reels.
TikTok: The popular video sharing app has been the subject of recent news all over the United States. Whatever your opinions on the app are, it has undoubtedly been a great resource for artists and small businesses to promote their art and products. TikTok is a great place to share informal and process footage with your audience. The largest demographic of Tiktok users are people in their late teens and early twenties, largely members of Generation Z, who prefer value-based consumption over hard advertising. This is great news for small creators because it means that the young consumers want to hear directly from the artist rather than see a paid ad. TikTok is a great place to show your audience who you are and what you stand for, or why you choose to create what you do. Don’t be afraid to share the creative process, from start to finish, even the messy parts. It’s authenticity that your viewers on TikTok crave, not perfection.
Renting Studio Space at AmFab
Social media is so prominent that it seems to permeate our everyday lives. It can be a great tool for us to share our creative experiences and adventures and sometimes we need the space for that creativity. When you rent a studio space with AmFab, you have the space you need to focus and share what matters most – you and your art. Apply here today for more information.